Privacy Policy

This Privacy Policy describes how Salt City TuFeng E-Commerce Co., Ltd. (“the Company,” “we,” “us,” or “our”), located at First Floor, Room 103, Mingpin Stone Trading Center, Sheyang Port Economic Development Zone, Sheyang County, Yancheng, collects, uses, stores, discloses, and protects personal information when individuals interact with our e-commerce platform, services, websites, or any related systems. We are committed to maintaining the highest standards of privacy protection and ensuring that users understand their rights related to their personal information.

This Privacy Policy applies to all users, customers, visitors, suppliers, and partners who access or use our e-commerce services, regardless of the country or region in which they reside. By accessing our services, users acknowledge that they have read, understood, and agreed to the terms described in this Policy.

1. Introduction

Salt City TuFeng E-Commerce Co., Ltd. operates various online retail activities and digital services. We recognize the importance of user privacy and strive to maintain transparency about how personal data is processed. This Privacy Policy explains:

• What information we collect
• How and why we use personal data
• The legal basis we rely upon
• How we store and protect your information
• Conditions under which data may be shared
• Your rights regarding your personal information
• Our data retention practices
• International data transfer practices
• Measures we take to protect user data

If you do not agree with any part of this Privacy Policy, you should discontinue use of our services immediately.

2. Information We Collect

We may collect several categories of personal information when you interact with our platform. These include:

2.1 Information You Provide Directly

Users may provide information voluntarily when interacting with our services, including but not limited to:

• Personal identifiers such as name, age, or gender
• Account login information
• Order-related data including shipping name, delivery address, and purchase preferences
• Payment information (processed securely through third-party processors)
• Messages or content provided through chat, inquiry forms, feedback, or review sections
• Any documentation users submit for identity verification or account authentication

We collect only information that is necessary for the purpose of delivering and improving our services.

2.2 Automatically Collected Information

When users access our platform, certain data may be automatically recorded:

• IP address, device type, operating system, and browser information
• Date, time, and duration of visits
• User interaction patterns (pages visited, navigation paths, and click behavior)
• Cookies and tracking technologies, which may store user preferences or session information

This information helps us optimize system performance, enhance security, and improve user experience.

2.3 Information from Third Parties

We may receive information about you from trusted third-party service providers, for example:

• Logistics companies providing delivery status
• Payment processors confirming transaction status
• Service providers offering analytics or fraud detection insights

We ensure that third parties handling user data comply with applicable privacy laws and implement adequate data protection measures.

3. How We Use Personal Information

We process personal information only for legitimate business purposes, including the following:

3.1 Service Delivery

• Processing orders and payments
• Fulfilling product shipments
• Managing user accounts
• Providing customer support and after-sales service

3.2 Platform Optimization

• Enhancing functionality and usability of our website or mobile applications
• Improving product content based on user behavior
• Troubleshooting technical issues

3.3 Security and Fraud Prevention

• Monitoring system activities to detect suspicious behavior
• Preventing unauthorized transactions
• Implementing authentication mechanisms

3.4 Legal Compliance

We may use data as required by laws, regulations, or court orders, including maintaining transaction records or responding to government inquiries.

3.5 Analytics and Business Insight

• Conducting market analysis
• Improving product selections and service offerings
• Understanding consumer trends

We never sell personal information to third parties, nor do we disclose data for reasons beyond those specified in this Policy.

4. Legal Basis for Processing

Depending on your jurisdiction, our legal basis for processing may rely on:

• Consent: For actions requiring user permission, such as enabling cookies or receiving promotional materials.
• Contractual necessity: To fulfill service obligations, such as processing orders.
• Legitimate interest: To optimize our operations and maintain platform security.
• Legal obligation: When required under applicable law.

We ensure that all personal data is processed fairly, transparently, and lawfully.

5. Data Storage and Security

We employ comprehensive administrative, physical, and technical measures to secure personal information. These include:

• Access control restrictions ensuring only authorized staff may access sensitive data
• Encryption of stored and transmitted data
• Firewalls, intrusion detection, and malware monitoring
• Regular security audits and system updates

Despite our efforts, no system can guarantee absolute security. Users are encouraged to protect their own accounts by using strong passwords and maintaining device security.

6. Data Sharing and Disclosure

We may share personal information under the following circumstances:

6.1 Authorized Third-Party Service Providers

Examples include:

• Payment processors
• Logistics and delivery partners
• Data analytics providers
• Cloud storage services

We require such partners to comply with strict confidentiality and security obligations.

6.2 Legal Requirements

Personal data may be disclosed if required:

• By law
• In response to court orders
• To comply with government authority requests
• To enforce our rights or investigate possible violations

6.3 Business Transfers

If the Company undergoes a merger, restructuring, or asset transfer, relevant personal information may be transferred to the new entity under conditions that protect user data.

We do not share personal information with advertisers, nor do we sell data for marketing purposes.

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Maintain user sessions
• Remember user preferences
• Improve loading speed
• Analyze usage patterns

Users may disable cookies through browser settings, but doing so may affect website functionality.

8. Data Retention

We retain personal information only for as long as necessary to fulfill business purposes or comply with legal requirements. Retention periods may depend on:

• Transaction history
• Legal obligations
• Security investigation needs

Once data is no longer required, we securely delete or anonymize it.

9. User Rights

Depending on applicable laws, users may have the following rights regarding their personal information:

9.1 Right to Access

Users may request a copy of the personal data we hold.

9.2 Right to Correction

We will update any inaccurate or incomplete information upon valid request.

9.3 Right to Deletion

Users may request that we delete their personal data where legally permissible.

9.4 Right to Restrict Processing

Users may request temporary suspension of data processing in certain situations.

9.5 Right to Object

Users may object to data processing based on legitimate interests.

9.6 Right to Data Portability

Users may request that their information be transferred to another service provider where technically feasible.

9.7 Withdrawal of Consent

Where processing depends on consent, users may withdraw their consent at any time.

We respond to all rights requests within a reasonable time frame as required by law.

10. Children’s Privacy

Our platform is not intended for children below the age defined by local law (typically 13 or 16 years old). We do not knowingly collect personal information from minors. If we become aware of such data, we will take steps to delete it promptly.

11. International Data Transfers

If personal data is transferred outside the user’s jurisdiction, we ensure:

• Protection under legally approved mechanisms
• Implementation of contractual clauses
• Adequate protection measures consistent with international privacy standards

12. Data Breach Notification

In the event of a data breach that may compromise user data, we will:

• Investigate and contain the incident
• Notify relevant authorities if required by law
• Inform affected users where legally necessary

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in law, technology, or business practices. Revised versions will include an updated “Last Updated” date. Continued use of our services after updates constitutes acceptance of the revised terms.

14. Contact Information

Users may contact us regarding privacy matters through the official channels associated with:

Salt City TuFeng E-Commerce Co., Ltd.
Address: First Floor, Room 103, Mingpin Stone Trading Center, Sheyang Port Economic Development Zone, Sheyang County, Yancheng